P2 & Youth Initiative.

The P2 & Youth Initiative is a project that was founded on the belief that every child deserves to be strong and confident. Research has consistently shown that children with chronic skin conditions such as eczema, psoriasis and vitiligo are at an increased risk for developing mental health issues.

These mental health issues may manifest in the form of anxiety, depression, social isolation, and low self-esteem. For this reason, the P2 & Youth Initiative aims to empower children with skin conditions by providing them with opportunities to improve their overall health and wellbeing.

Throughout the year, we raise funds through direct donations and sales percentages to send children with chronic skin conditions to Camp Discovery for FREE. Hosted by the American Academy of Dermatology, this wonderful opportunity provides a healing and fulfilling experience for all children despite their skin condition by offering campers to spend one week among other young people who have similar skin conditions, under the expert care of dermatologists and nurses. In addition, many of the counselors have chronic skin conditions as well, and can provide support and advice to campers. Click HERE to learn more about Camp Discovery.

Through our fundraising efforts, the P2 & Youth Initiative donates directly to the American Academy of Dermatology to keep Camp Discovery FREE and accessible to as many children with chronic skin conditions as possible, providing them with a life-changing experience that can positively impact their mental health for years to come.